Shared mobility plays a key role in offering door-to-door multi modal trips through offering flexible mobility solutions. The potential for seamless integration with other modes makes it an attractive alternative to private cars. Well-developed shared mobility options are also a precondition for offering Mobility as a Service solutions. However, there are still many obstacles for municipalities and regions to overcome before shared mobility can be regulated in a way that serves public goals regarding spatial planning, equity, accessibility and sustainability. Well-developed policies are also essential in ensuring a level playing field for market players.

In order to address these problems, Rebel developed a national program called “Naturally Shared Mobility – responsible shared mobility for all!”. The overarching goal of this program is to increase demand and supply of shared mobility on a national scale by focusing on the standardization and harmonization of policy, tools, and data. This national program also outlines several potential projects that will work towards achieving this goal.