The demand for mobility is constantly increasing. The challenge lies in handling increasing traffic flows and rising demand for transportation, while keeping both rural areas and cities accessible. Mobility involves a large number of actors: the government, as provider of infrastructure, co-funder of public transportation and regulator; private-sector organizations that provide investment; public transportation companies; freight operators and providers of ITS applications and mobility services. And last but not least: billions of end users with changing mobility needs. We keep our feet on the ground by looking at mobility through a financial-economic lens and focusing on realistic new PPP ventures.